Adoption of this pattern is a point-in-time decision depending on whether near or medium-term advantages justify the necessary investment.

这种模式的采用是一个即时的决策，这个决策依赖于近期或中期的利益来证明是否值得进行必要的投入。

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Muilenburg won't have the luxury of choosing the timing of some of those changes, as several decision points are coming his way in the relatively near-term.

麦伦堡没有余裕去选择其中一些变革发生的时间，许多需要他决定的大事都是相对近期的。

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It is often in the moment when you have to make a decision between near-term success and sustaining your culture that your decisions will have the greatest influence.

当你需要在短期成功和维护文化之间做出抉择时，你的决定会产生巨大的影响力。

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What if the decision you make to protect long-term viability eliminates near term profit, or even causes the company to pivot entirely or to temporarily run at a loss?

FORBES: Can You Sustain Your Business Forever? The Secret: Balance Short-term Profit With Long-term Success